How To Create Powerful Brand Stories

Branding with Meaning: How To Create Powerful Brand Stories?

On September 7th, the international think tank, the Medinge Group and Kristiania University College will host a morning session that inspires and provokes new ways of thinking about branding. We’ll share new ideas about the role brands can play in enhancing people’s lives, discuss the role of storytelling and work on building a brand for a charity that confronts the challenge of hate speech.

About the case:
La Benevolencija is a Dutch NGO that empowers groups and individuals who are the target of hate speech and ensuing acts. More information will be given with a case presentation at the event.

About Medinge Group:
Medinge Group is a think tank of brand experts and visionaries from around the world whose purpose is to influence business to become more humane and conscious in order to help humanity progress and prosper.

Speakers and topics:
– Nicholas Ind, Associate Professor, Kristiania University College: Purpose, Truth and Authenticity

– Peter Brown, Partner, FischerBrown: Can Brands be Political and Authentic

– Sandra Horlings, Partner Innoboost and Maurice Dekkers, Founder of Tony Chocolonely: The bigger the problem, the better the story

– George Weiss, Founder La Benevolencija: workshop session – building a stronger brand for a charity through storytelling

Want to join in? Get your ticket here.

40 comments

  1. kd shoes

    I want to convey my appreciation for your kindness supporting folks who should have help with this one question. Your personal commitment to passing the solution along was particularly productive and has in every case allowed workers just like me to reach their objectives. This important instruction indicates this much a person like me and a whole lot more to my mates. Many thanks; from everyone of us.

  2. yeezy 350

    I enjoy you because of each of your effort on this website. Betty loves conducting internet research and it’s simple to grasp why. My partner and i learn all concerning the lively tactic you create reliable tips through the web blog and as well welcome response from other ones on this topic then our simple princess has been starting to learn a whole lot. Have fun with the rest of the new year. You are carrying out a really great job.

  3. kyrie 7 shoes

    Thanks so much for giving everyone an extremely wonderful chance to read articles and blog posts from this web site. It is often so fantastic and full of fun for me personally and my office friends to visit the blog the equivalent of three times in 7 days to read the latest secrets you will have. Of course, we are certainly contented concerning the fabulous knowledge served by you. Some 3 ideas in this posting are honestly the most efficient I have ever had.

  4. ggdb

    My husband and i were now comfortable Jordan could finish up his researching via the ideas he made while using the blog. It is now and again perplexing just to possibly be giving freely guides which usually some others may have been selling. We fully grasp we now have the writer to be grateful to for this. The main illustrations you’ve made, the easy blog navigation, the friendships your site give support to create – it is everything extraordinary, and it’s facilitating our son and our family consider that the subject matter is satisfying, which is certainly especially indispensable. Thanks for everything!

  5. nike sb dunk low

    Thank you a lot for providing individuals with such a remarkable opportunity to read critical reviews from this web site. It is often very pleasing and also stuffed with amusement for me and my office mates to visit your website nearly 3 times every week to study the latest tips you have. Not to mention, I’m also at all times motivated with the wonderful guidelines you serve. Some two areas in this posting are clearly the most beneficial we have all had.

  6. yeezy boost

    I needed to post you one little remark so as to say thank you again for the splendid techniques you’ve provided on this website. This is certainly remarkably open-handed with people like you to present unreservedly just what a lot of people could have sold for an e book to generate some bucks on their own, most importantly considering the fact that you might well have tried it in case you desired. The concepts likewise acted to become a fantastic way to realize that many people have a similar fervor just as mine to figure out whole lot more on the topic of this matter. I think there are some more pleasant instances in the future for individuals who view your site.

  7. jordan shoes

    I simply had to thank you very much again. I am not sure what I could possibly have created in the absence of these thoughts discussed by you about this area of interest. Certainly was a depressing crisis in my position, but spending time with your professional tactic you treated it took me to weep over joy. Extremely thankful for your advice and in addition sincerely hope you recognize what a great job you’re accomplishing instructing people today by way of your website. I’m certain you haven’t encountered any of us.

  8. pandora jewelry official site

    Thank you a lot for providing individuals with an extremely spectacular opportunity to read from this website. It’s always so excellent and also jam-packed with amusement for me and my office co-workers to visit your blog not less than three times in a week to learn the new guidance you have. And definitely, we’re actually motivated concerning the outstanding pointers you give. Some two tips in this article are in truth the most efficient we have ever had.

  9. supreme new york

    I intended to send you a very little note so as to say thanks over again on your pleasant secrets you’ve shown on this page. It was certainly particularly generous with people like you to make unreservedly all numerous people would’ve supplied as an e-book to end up making some dough on their own, specifically given that you might have done it in case you considered necessary. These smart ideas in addition served to provide a fantastic way to be sure that other people have the same desire the same as my own to grasp a great deal more when it comes to this condition. I think there are thousands of more fun situations in the future for those who start reading your website.

  10. pandora

    Needed to post you one bit of remark to be able to give thanks again for your breathtaking tips you’ve discussed on this website. It was simply wonderfully generous of people like you to present unreservedly what exactly most of us would have made available for an electronic book to generate some money for themselves, certainly considering the fact that you could have tried it in the event you desired. The points in addition served to be the fantastic way to realize that many people have the identical dream just as my own to know a lot more in respect of this issue. I’m certain there are numerous more enjoyable occasions ahead for people who find out your blog.

  11. yeezys

    I not to mention my buddies appeared to be taking note of the nice secrets and techniques found on the website and unexpectedly came up with a horrible suspicion I never thanked the web site owner for those techniques. My boys were consequently excited to see all of them and already have extremely been using those things. We appreciate you getting simply kind and also for having such essential things millions of individuals are really desirous to learn about. My very own sincere apologies for not expressing appreciation to earlier.

  12. hermes birkin bag

    My wife and i ended up being quite joyful when Edward could finish up his analysis out of the ideas he had through your weblog. It’s not at all simplistic just to find yourself offering ideas that other folks may have been making money from. So we take into account we have the blog owner to thank for that. The explanations you’ve made, the simple blog menu, the relationships you can aid to instill – it is everything impressive, and it is facilitating our son and the family consider that the issue is cool, which is certainly especially serious. Thank you for the whole lot!

  13. moncler

    I definitely wanted to compose a quick comment to thank you for all of the nice tips and tricks you are sharing at this website. My extended internet look up has at the end been rewarded with extremely good details to go over with my friends. I would suppose that we website visitors are very much fortunate to exist in a notable site with many perfect professionals with useful tactics. I feel pretty grateful to have encountered your web site and look forward to plenty of more brilliant moments reading here. Thank you once more for all the details.

  14. westbrook shoes

    I precisely desired to thank you very much yet again. I do not know the things I could possibly have handled without these techniques contributed by you directly on that field. Certainly was a real traumatic concern in my position, but taking note of the very professional form you resolved the issue took me to jump with gladness. I will be happier for the guidance and even trust you find out what a powerful job you’re putting in educating many others by way of your webpage. I am sure you’ve never met all of us.

  15. air jordan

    Thanks for your whole hard work on this site. Betty takes pleasure in managing investigations and it’s really obvious why. Many of us hear all regarding the powerful way you render effective guides by means of this blog and even attract participation from other individuals on this idea while my simple princess is truly learning a whole lot. Take advantage of the rest of the new year. You are conducting a splendid job.

  16. yeezy 500

    My spouse and i felt now delighted when Emmanuel managed to do his investigations via the precious recommendations he came across from your very own web site. It’s not at all simplistic to just be giving out secrets some other people might have been trying to sell. We acknowledge we now have you to thank because of that. The specific illustrations you’ve made, the easy website navigation, the relationships your site assist to create – it’s most great, and it’s leading our son in addition to us reckon that the issue is fun, and that’s incredibly mandatory. Many thanks for the whole thing!

  17. yeezy 700

    My husband and i were really happy that Emmanuel managed to complete his basic research with the ideas he discovered while using the blog. It’s not at all simplistic to just find yourself giving out helpful tips that many people today have been trying to sell. And we also fully understand we now have the website owner to be grateful to because of that. The most important explanations you have made, the straightforward site menu, the relationships you will help foster – it is most impressive, and it’s assisting our son and the family recognize that that topic is brilliant, which is certainly particularly fundamental. Thanks for everything!

  18. yeezy

    I actually wanted to write down a simple remark in order to say thanks to you for some of the stunning tactics you are sharing on this website. My time intensive internet research has finally been recognized with good quality points to write about with my family and friends. I ‘d repeat that many of us site visitors actually are really fortunate to exist in a really good site with so many outstanding people with helpful tricks. I feel extremely blessed to have discovered your entire web site and look forward to many more pleasurable minutes reading here. Thanks once again for everything.

  19. bape

    I in addition to my pals appeared to be viewing the best tactics on your web page and before long came up with a horrible suspicion I never thanked the web site owner for those tips. All the guys were consequently warmed to read them and have in effect quite simply been loving them. Thank you for getting well kind and also for settling on this sort of remarkable subject matter millions of individuals are really eager to be informed on. Our own honest apologies for not expressing appreciation to sooner.

  20. hermes online

    I simply desired to say thanks once again. I am not sure the things that I might have undertaken without the actual pointers discussed by you relating to that industry. It previously was an absolute hard problem in my position, however , taking a look at the very professional strategy you handled it made me to jump with joy. I’m thankful for the service and hope that you comprehend what an amazing job you were providing teaching people today all through your web blog. Most likely you have never met any of us.

  21. moncler

    I definitely wanted to type a quick comment to say thanks to you for all of the nice information you are sharing here. My extended internet research has now been paid with brilliant facts and strategies to write about with my friends. I ‘d repeat that we visitors are very much fortunate to dwell in a decent website with so many brilliant professionals with insightful plans. I feel truly grateful to have discovered your entire web site and look forward to some more enjoyable moments reading here. Thanks again for all the details.

  22. birkin bag

    I must express my appreciation to you just for rescuing me from such a problem. After researching throughout the search engines and getting thoughts which were not helpful, I was thinking my life was well over. Living minus the answers to the issues you have sorted out all through your good guideline is a critical case, and the kind which could have adversely affected my entire career if I had not discovered your web page. Your own personal expertise and kindness in handling everything was vital. I’m not sure what I would have done if I had not discovered such a solution like this. It’s possible to at this moment look forward to my future. Thanks very much for your impressive and results-oriented help. I will not hesitate to suggest your web blog to any individual who would need support about this matter.

  23. moncler outlet

    I together with my buddies were found to be taking note of the nice recommendations located on your web blog and the sudden I had a terrible feeling I never expressed respect to the web blog owner for those techniques. All the ladies were so thrilled to see them and have definitely been enjoying these things. I appreciate you for genuinely simply kind as well as for going for this form of terrific useful guides most people are really desperate to understand about. My very own honest apologies for not saying thanks to you earlier.

  24. air jordan

    I simply wanted to make a word so as to thank you for these fantastic tricks you are writing at this website. My rather long internet lookup has finally been compensated with good details to exchange with my two friends. I ‘d believe that we readers are unquestionably lucky to exist in a good website with many lovely individuals with great tips. I feel very much lucky to have discovered your entire web site and look forward to tons of more brilliant times reading here. Thanks a lot once more for all the details.

  25. birkin bag

    I precisely had to appreciate you yet again. I do not know the things that I might have carried out in the absence of the actual tricks shown by you directly on such a situation. This has been an absolute frightful crisis for me, nevertheless finding out a expert mode you handled it forced me to cry over contentment. Now i am grateful for this guidance and even hope that you know what a great job you were doing instructing many people via your web blog. Probably you’ve never met all of us.

  26. off white shoes

    My spouse and i ended up being quite comfortable when Peter managed to finish off his basic research through the entire precious recommendations he came across through your blog. It is now and again perplexing to just be giving away tricks that many the others might have been trying to sell. So we keep in mind we have the blog owner to give thanks to because of that. These illustrations you have made, the simple website navigation, the friendships your site help instill – it’s many spectacular, and it is aiding our son and us reckon that this situation is exciting, which is really vital. Thanks for the whole thing!

  27. yeezy

    My spouse and i ended up being very more than happy that Emmanuel managed to finish off his basic research out of the precious recommendations he had from your very own site. It’s not at all simplistic to just possibly be making a gift of guidelines that many a number of people have been trying to sell. We really consider we’ve got you to thank for this. The explanations you have made, the straightforward website menu, the relationships you will give support to create – it is mostly fabulous, and it’s assisting our son and our family reckon that the concept is cool, which is especially essential. Thanks for all!

  28. kobe basketball shoes

    My spouse and i were very satisfied Emmanuel managed to finish up his research out of the ideas he gained from your very own weblog. It is now and again perplexing just to be giving out methods that other folks may have been trying to sell. So we take into account we’ve got you to thank for this. All of the illustrations you have made, the easy web site menu, the relationships you can assist to instill – it is mostly fantastic, and it is helping our son and our family reckon that that content is pleasurable, which is certainly truly mandatory. Thank you for everything!

  29. golden goose sneakers

    I enjoy you because of each of your labor on this blog. My niece really likes managing investigations and it’s really obvious why. Almost all know all about the dynamic ways you produce useful tactics through this web blog and increase contribution from the others on this subject and my simple princess is now starting to learn so much. Have fun with the rest of the year. You are always performing a very good job.

  30. jordan shoes

    A lot of thanks for every one of your effort on this blog. My daughter loves conducting research and it’s simple to grasp why. Most people notice all relating to the dynamic way you give important information through your blog and in addition boost response from people on the theme and our child is now learning a lot. Have fun with the rest of the year. Your doing a tremendous job.

  31. supreme new york

    I wish to show appreciation to you for bailing me out of this situation. After looking out through the internet and coming across recommendations that were not powerful, I believed my entire life was well over. Being alive without the presence of strategies to the issues you’ve sorted out by way of your main guide is a serious case, as well as the ones which may have adversely affected my entire career if I had not encountered your website. That ability and kindness in touching all areas was priceless. I don’t know what I would’ve done if I had not discovered such a stuff like this. I can also at this moment look forward to my future. Thanks a lot so much for the expert and result oriented guide. I won’t be reluctant to propose the website to anybody who desires guide on this problem.

  32. supreme clothing

    I must express appreciation to you just for bailing me out of this type of challenge. After exploring throughout the internet and meeting proposals which are not pleasant, I was thinking my life was over. Existing without the presence of solutions to the problems you have solved all through your good guideline is a serious case, and those which may have in a wrong way damaged my career if I had not come across your web blog. Your understanding and kindness in maneuvering the whole thing was important. I don’t know what I would have done if I hadn’t discovered such a thing like this. I can now relish my future. Thanks for your time very much for your expert and results-oriented guide. I will not think twice to endorse the sites to any individual who should get guidance on this matter.

  33. yeezy shoes

    Thanks so much for providing individuals with an exceptionally marvellous opportunity to check tips from here. It’s usually so sweet plus stuffed with amusement for me personally and my office fellow workers to search your blog nearly three times a week to read through the latest guidance you have. And lastly, we are always satisfied considering the powerful information you serve. Selected two tips in this posting are easily the most effective we have all had.

  34. steph curry shoes

    Thank you so much for giving everyone remarkably spectacular possiblity to check tips from this site. It can be so cool and stuffed with amusement for me and my office peers to visit your website more than thrice every week to learn the newest items you have. Not to mention, I’m always impressed with all the amazing points you give. Selected 1 ideas on this page are definitely the most beneficial we have all ever had.

  35. longchamp handbags

    I intended to compose you that tiny note so as to give thanks yet again for all the extraordinary pointers you’ve featured at this time. It is simply extremely generous of you to make publicly all that a few individuals might have made available as an e book to end up making some money for themselves, precisely given that you could have tried it if you wanted. These strategies likewise acted as the fantastic way to realize that other individuals have similar dream similar to my personal own to learn a lot more concerning this issue. Certainly there are some more enjoyable occasions ahead for people who see your blog.

  36. off white nike

    Needed to send you a very small remark to be able to say thanks a lot once again over the wonderful advice you’ve discussed at this time. This has been quite surprisingly open-handed of you to grant extensively exactly what many people might have advertised for an electronic book in order to make some dough for themselves, principally now that you might well have done it in the event you desired. The ideas additionally worked to be a great way to realize that some people have the identical zeal much like my very own to know lots more pertaining to this matter. I’m sure there are millions of more fun times up front for folks who discover your blog post.

  37. jordan 11

    I have to express thanks to this writer just for rescuing me from this crisis. Right after browsing through the the net and obtaining proposals which were not beneficial, I thought my life was done. Living devoid of the approaches to the issues you’ve resolved by way of your guide is a crucial case, as well as the kind that might have adversely affected my entire career if I had not encountered your web blog. Your primary knowledge and kindness in touching all the details was helpful. I’m not sure what I would have done if I had not discovered such a stuff like this. I can at this point look ahead to my future. Thank you very much for this reliable and sensible help. I will not think twice to endorse your web site to anyone who needs counselling about this situation.

  38. kobe byrant shoes

    My spouse and i got really lucky that Peter could finish off his preliminary research from the precious recommendations he discovered from your own blog. It is now and again perplexing to just find yourself offering hints which often other people may have been trying to sell. And we understand we need you to thank for that. The specific illustrations you have made, the easy blog navigation, the relationships your site give support to engender – it’s got mostly wonderful, and it is leading our son and our family understand that matter is interesting, which is rather serious. Many thanks for everything!

  39. lebron james shoes

    I would like to point out my gratitude for your kindness giving support to folks who need guidance on this one content. Your real dedication to getting the solution all-around became pretty interesting and has in most cases empowered professionals just like me to achieve their pursuits. Your own interesting suggestions denotes so much to me and much more to my office workers. Warm regards; from all of us.

Leave a Reply

Your email address will not be published.